Zee TV launches Dance India Dance merchandise

zee tv has collaborated with the popular online retail store The souled store.  The souled store will launch exclusive dance India dance merchandise.  The specially created merchandise will include a wide range of quirky t-shirts, mugs, and bags.   All these products will have catchphrases from the show such as Kyaa Baat Hain,  and their tagline Fit Yourself in my dancing shows,  Soch less dance Zyada.

Dance India dance is longest running dancing shows on the zee tv. The show has been continuously airing for past eight years successfully. Zee tv’s dance India dance has established itself not only as popular shows running on the Indian television but also an important show.  The show has launched many franchises and spin-off shows.  Many talented dancers from all age groups have got an opportunity to showcase their talent from this platform.

The dance Indian dance collection was launched on the 16th December 2107. On the episode of the 16th December contestant, have showed the first loo of the merchandise through there special performance.   The latest collection is live and available on the soul store’s official website.

About Show :

Talking about the channel associated with the souled store, Deepak Rajyadhyakha deputy business head of Zee tv said “Apart from the universal appeal and strong connect, dance India dance also serves as a source of inspiration for the huge audience. base who have watched it and its various franchise.

Introducing specially branded Dance India dance merchandise is a conscious attempt to foster this unique bond that audience share did, cementing with a more emotional connection. We are delighted to partner with The Souled store for this. They have proven to experts in the online retail space with quirky product design ideas that appeal to consumers across the country”.

While the business head of the Souled Stories has shared the excitement of association with the popular show Dance India dance. the merchandise is available at

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